diff --git a/app/templates/admin/broadcast.html b/app/templates/admin/broadcast.html
index 083246e..303e250 100644
--- a/app/templates/admin/broadcast.html
+++ b/app/templates/admin/broadcast.html
@@ -115,7 +115,7 @@
                                 data-sent-at="{{ b.sent_at.strftime('%b %-d, %Y %I:%M %p') }}"
                                 data-sent-by="{{ (b.sent_by.display_name if b.sent_by else '—') | e }}"
                                 data-recipients="{{ b.recipient_count }}"
-                                data-roles="{{ b.target_roles | tojson | e }}">
+                                data-roles="{{ b.target_roles | join(',') }}">
                                 <td class="text-nowrap text-muted small">
                                     {{ b.sent_at.strftime('%b %-d, %Y') }}<br>
                                     <span class="text-muted" style="font-size:.75rem;">
@@ -194,7 +194,7 @@ var ROLE_LABELS = {{ role_labels | tojson }};
 
 document.querySelectorAll('.broadcast-row').forEach(function(row) {
     row.addEventListener('click', function() {
-        var roles = JSON.parse(this.dataset.roles);
+        var roles = this.dataset.roles ? this.dataset.roles.split(',') : [];
         document.getElementById('bdTitle').textContent      = this.dataset.title;
         document.getElementById('bdBody').textContent       = this.dataset.body;
         document.getElementById('bdSentAt').textContent     = this.dataset.sentAt;