diff --git a/app/routes/broadcast.py b/app/routes/broadcast.py
index 2a4cfb4..2380c9f 100644
--- a/app/routes/broadcast.py
+++ b/app/routes/broadcast.py
@@ -105,7 +105,7 @@ def send():
             user_id    = user.id,
             title      = title,
             body       = body,
-            link       = url_for('broadcast.index', _external=False),
+            link       = None,   # broadcasts are informational — no destination page
             event_type = 'admin_broadcast',
             is_read    = False,
         )