diff --git a/templates/admin/users.html b/templates/admin/users.html
index 5c2e3a3..a9ffa19 100644
--- a/templates/admin/users.html
+++ b/templates/admin/users.html
@@ -32,7 +32,7 @@
         <td class="text-muted">{{ u.created_at.strftime('%Y-%m-%d') if u.created_at else '—' }}</td>
         <td class="actions">
           <button class="btn btn-ghost btn-sm js-edit-user"
-            data-user="{{ u|tojson|e }}">✎ Edit</button>
+            data-user='{{ u|tojson }}'>✎ Edit</button>
           {% if u.email %}
           <button class="btn btn-ghost btn-sm js-send-reset"
                   data-id="{{ u.id }}" data-username="{{ u.username }}" data-email="{{ u.email }}"